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Cingular’s Insane American Idol Promo

Most of my phones are loaners, which come with the usual retail packaging, but occasionally I’ll get a special promotional model — and Cingular went way overboard with this one. They want you to know they sponsor “American Idol,” a show which, by the way, I despise - I think it generates a parade of bland, nearly unlistenable sub-pop with no genitals. (Think I’m joking? A group of fans has actually sued based on uncorroborated tabloid claims that one of their Idols, Clay Aiken, might have done certain grownup things they personally don’t like.)

 

So yesterday a truly unusual package arrives at PC Magazine. It contains an utterly unremarkable Samsung SGH-X497 phone. The X497 has much in common with American Idol; it’s alowest-common-denominator phone with a good set of pipes but little personality, a best-seller thanks to its low cost and reliability. But it’s the rest of the stuff that sort of freaked me out:

A “do not disturb, I’m watching American Idol” sign. (”Do not disturb, Clay Aiken is in here doing things that a certain segment of his fans probably won’t want to see?” [Please note that this is not what the sign from Cingular actually said. Sascha is making fun of gossipers. See his 3 clarifications in Comments, below. Thank you.--Carol Mangis] ) - Okay.
A black T-Shirt (Simon Cowell reference.) - Unbranded T-shirts are nice, but Cowell wouldn’t be caught dead wearing a 50/50 cotton/poly blend.
A pom-pom. - Odd.
A container of hair gel. (Ryan Seacrest reference.) - Borderline funny, borderline a little gross.
A magnetic, legless stuffed dog. (Randy Jackson reference.) - Would be okay if the dog had legs.
A stick of deodorant (for ’stressful moments.’) - Okay, that crosses the line, guys; that’s just disgusting.
All of these things will remain in the PC Mag inventory for future testing. Cingular’s PR crew gets points for originality, but no amount of shaking the pom-pom at the X497 will turn it into an SGH-ZX20, guys.
 
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